PARADOX - neon purple
- 138 in stock IN STOCK ONLY A FEW LEFT GONE FOR NOW
Bright enough to break reality. Bold enough to make it yours.
NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!
PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.
Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.
Reality is optional. Impact is not.
DIRECTIONS FOR USE
PREP
Wear gloves and protect the hairline, ears, clothing, and surrounding surfaces. Semi-permanent color stains. That’s the point.
START CLEAN
Apply to clean, dry, prelightened hair for the most vibrant and longest-lasting result. The lighter the starting canvas, the brighter the final color.
APPLY
Section hair thoroughly and saturate completely from roots to ends. Use enough product to fully coat every strand. If it isn’t saturated, it isn’t finished.
PROCESS
Leave on for 20–45 minutes at room temperature. Heat is not required.
RINSE
Rinse thoroughly with cool water until the water runs clear.
SHAMPOO, IF NEEDED
A light shampoo after rinsing can help reduce initial transfer. Skip it if maximum color longevity is the priority.
MAINTENANCE
Wash with cool water and color-safe products. Less frequent washing will help extend the life of the color.
PRO TIP
Porous hair grabs pigment harder and may hold color longer. Always consider the condition and porosity of the starting canvas before application.
INGREDIENTS
Aqua(Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Aloe Barbadensis Leaf Juice,
liquid germall plus (propylene glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate), Mica, Citric Acid.
REFER TO PIGMENT CHART FOR PIGMENTS USED