{"product_id":"insidious-neon-indigo","title":"INSIDIOUS - neon indigo","description":"\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eBlue took over the purple department.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eINSIDIOUS\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a fully saturated blurple with the strongest blue base in our entire purple lineup. Deep, electric, and aggressively cool-toned, it delivers a vivid violet-blue result without drifting overly pink or magenta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTechnically, the formula is built with neon pigments, but the heavy blue saturation suppresses their UV fluorescence. The glow is still buried in the chemistry, the blue just swallows the spotlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest on pre-lightened hair for maximum intensity. Results will appear deeper and more dimensional on darker starting levels.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"6 OZ","offer_id":45400425037959,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"8.5 OZ","offer_id":45400425070727,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5004\/7879\/files\/insidious.png?v=1785881543","url":"https:\/\/chromadaddy.com\/products\/insidious-neon-indigo","provider":"CHROMADADDY HAIRCOLOR","version":"1.0","type":"link"}